Having identified that their company and personal activity on LinkedIn was having a positive impact on project opportunities, Jan and Chrysanthe invited me to help nurture a collective of voices to support the studio’s goals.

 

At the start of the session, people shared how the idea of posting on social media could make them feel uncomfortable, self-conscious or reluctant to create digital noise. To help develop their own visibility, I needed to build confidence in knowing what to say, when and why.

 

During the workshop, we talked through values which underpin JKA’s work, content themes, the structure of a good story, insights worth sharing and how to find your voice. I shared good examples of LinkedIn content and discussed studio ‘guard rails’ for posting responsibly.

By the end of the session, everyone had created a great example of content related to their work and reported feeling clearer about not just posting, but how to make a valuable addition to online conversations.

 

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