“As a small practice always busy pitching for and delivering projects, it’s easy to postpone strategic thinking almost indefinitely. Julia focused on clearly communicating our work to targeted audiences, and created a plan we can implement in stages. We would certainly recommend her to anyone in the same situation.”
Carver Haggard is a design and research practice working to deliver public benefit with pragmatic solutions to complex problems.
William and Josh had been successfully delivering a series of projects – including the RIBA Award winning 198 Contemporary Arts & Learning in Brixton - but wanted to become more visible in the industry and connect with new audiences. Following years of feeling overwhelmed by the task of marketing and new business, they needed an effective plan which was manageable to implement.
Glowing feedback from their clients highlighted their most valued attributes and identified specific sector challenges. Combined with further research, this was key to understanding how Carver Haggard could share their skills and establish themselves as useful allies. Rather than communicating largely with peers, I identified different ways William and Josh could connect more directly with clients to highlight their knowledge and track record.
© Francesco Russo